Companies investing in contactless technologies and enhanced hygiene protocols to attract customers: Poll

20th November 2020 (Last Updated November 20th, 2020 07:40)

Companies are turning to new technologies and hygiene practices to recover from the crisis created by the COVID-19 pandemic.

Companies are turning to new technologies and hygiene practices to recover from the crisis created by the COVID-19 pandemic.

Verdict has conducted a poll to assess the areas where companies are investing to attract and reassure customers during the pandemic.

Areas of investments to attract and reassure customers

Analysis of the poll results shows that companies are investing more in contactless technologies, improved hygiene protocols and high frequency cleaning, as opined by 49%, 47% and 38% of the respondents respectively.

Further, 30% of the respondents each voted that track and trace technology and either marketing or corporate communications were being adopted. Air filtration systems and robotics were other areas being invested by companies, according to 28% and 27% of the respondents respectively.

The analysis is based on 335 responses received from the readers Verdict community sites between 21 August 2020 and 16 November 2020.

Adapting to new consumer attitudes and hygiene expectations amid COVID-19

The COVID-19 pandemic has shifted consumer attitudes and behaviours towards health and safety prompting organisations to find new ways to address their concerns. Contactless technologies, for example, have emerged across various sectors including payments, airlines, and hospitality.

Biometric check-ins, contactless elevators, keyless hotel entry and contactless payment solutions are some of the new technologies being adopted.

Use of robots and automation technologies has also been accelerated during the pandemic. Robots are expected to be deployed for various uses from cleaning to support functions, according to GlobalData. Virtual technologies and robotics will be critical to building trust among customers in the fast-moving consumer goods (FMCG) sector, adds GlobalData.