Hotel operator and hospitality consultancy services provider Cristal Group has launched white-label hospitality solutions in the Middle East, Asia, and Africa.
The company aims to tap the potential for tailored hospitality solutions that offer savings for hotel investors while allowing them to capitalise on the brand value of some of the prestigious hotel chains in the world.
The company’s white-label hospitality solutions will allow local hotel owners and investors to franchise renowned hotel brands for new and existing property developments.
Cristal Group will then manage all operations of the hotel to provide measurable cost savings to the hotel owners.
The company estimates that the solutions could provide cost savings of up to 33% to hotel owners while leveraging brands of reputed companies such as Accor Hotels, IHG, Hilton, Wyndham Worldwide and Marriott.
Cristal Group CEO Kamal Fakhoury said: “White-label partnerships allow us to remain flexible and agile in terms of construction, procurement and staffing, which translates to significant cost savings for investors.
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“Our laser-sharp value engineering can reduce expenses across all facets of hotel management from design and build to ongoing operational expenditures, which are often one-third less than the major hotel brands.
“What we bring to the table is an outstanding opportunity for investors to work directly under our established brands or align with an international brand at a fraction of the regular operating costs. We tailor our approach to each owner and project to ensure the highest returns while maintaining our remarkable operational standards across the board.”
Cristal Group currently operates hotels in the UAE, Iraq and Saudi Arabia, with five more properties in the development pipeline.
The white-label hospitality offerings will strengthen the company’s position as a premier operator in the business and leisure hotel category in Africa, Asia and the Middle East.