Denihan Hospitality, a hotel management and development company, has plans to grow in the long term through Denihan branded and third-party hotel management deals.

The company  intends to capitalise on its more than five decade history as a hotel manager to expand its hotel management business.

Denihan Hospitality co-CEO said Patrick Denihan said: “This strategic growth priority is an outcome of the investments we have made to better capitalize on our deep institutional knowledge, enhanced operating platform and hotel management expertise.

“We see significant opportunity to expand this line of business as more hotel owners look to partner with experienced operators who know how to increase long-term value.”

The company has claimed to have made investments in technology and senior personnel in two years to improve its operating platform. This includes building up a team of hospitality professionals.

This team delivers guest experiences; creates customised solutions for the hotels it manages to boost proftability. Leveraging sales, marketing and revenue management technologies, it measures performance, market penetration and guest satisfaction.

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According to Denihan, its investments in personnel and technology investments have resulted in year-over-year performance improvements in its hotel portfolio and led to new hotel management deals. Recently, the company signed a deal with Trammell Crow Company and KochSmith Capital to bring The James brand to Washington D.C.

Denihan will brand and manage this 204-room, new-build hotel under a long term contract.

Denihan is also expecting to execute additional hotel management deals with owners seeking branded management and third-party management services.

Denihan is a privately-held, hotel management and development company. The company operates boutique hotels in urban markets throughout the US.

The company creates value through acquisition, reposition and management of the independent assets.

The Denihan portfolio entails properties operating under The James and Affinia Hotel Collection brands, as well as Manhattan independent boutique hotels, The Benjamin, and The Surrey.