Ennismore lifestyle brand SLS’ first European property is scheduled to open on the seafront of Barcelona in Spain in the second half of 2024.
The announcement follows the signing of a long-term management agreement between Ennismore and ActivumSG Capital Management.
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SLS Barcelona hotel will be located adjacent to the city’s major outdoor music festivals and events venue. It will be a short walking distance away from the CCIB convention centre and the Museu Blau natural science museum.
Currently, the new SLS Barcelona hotel is under construction in Barcelona’s 22@ district.
Key structural work on the 31,326m2 development is set to be completed in the next few months.
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ActivumSG founder and chief executive officer Saul Goldstein said: “SLS Barcelona will be a distinctive glamorous lifestyle destination, supported by the powerful reach of the Ennismore and Accor‘s distribution network.
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By GlobalData“We couldn’t be happier to have SLS as our operating partner since it’s completely aligned with our vision to fill the gap in the lifestyle hotel market in this major European travel destination.
“It’s a fantastic result for our hotel strategy of creating great hotels in the best locations as the industry recovers from the pandemic.”
The hotel will feature 490 guestrooms with each room offering a balcony.
Other guest amenities at the hotel include a spa and beauty salon, roof-top dining and bars, three swimming pools, a 772m2 ballroom, and a well-being and fitness centre.
The lifestyle brand, SLS, already has seven properties in Beverly Hills, Miami, Bahamas, Cancun, and Dubai.
It is scheduled to open two more hotels in Puerto Madero and Argentina by May this year and in Scottsdale by next year.
Last year, Accor completed its all-share merger with Ennismore to create a new autonomous entity.
The new entity, Ennismore, comprises of 14 brands and a collection of more than 150 restaurants and nightlife destinations.
