The construction of a Fairfield by Marriott hotel in Warwickshire, UK, is set to begin later this year, following the receipt of Reserved Matters approval.
Set to open in early 2027, the midscale property marks the brand’s UK debut.
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The new 142-bedroom hotel in Gaydon will be strategically located near the British Motor Museum and JLR Global Headquarters.
Part of Marriott Bonvoy’s global portfolio, which encompasses more than 30 hotel brands, the Fairfield by Marriott hotel will be independently owned and operated.
The local area currently faces a shortage of internationally branded hotel accommodations, according to management partner Cycas Hospitality, which was appointed to manage the hotel in April 2024.
The introduction of the Fairfield by Marriott property is anticipated to draw a more diverse audience and bolster the local visitor economy.
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By GlobalDataBritish Motor Museum acting managing director Adrian Managhan said: “A new hotel in such close proximity to the Museum presents exciting opportunities for growth. As an independent museum run by a charitable trust, we depend on income from visitors, donations, and commercial ventures such as conferences and events.
“An increase in footfall driven by this development will directly support our mission to ‘Collect, Conserve, Share and Inspire’.”
The latest announcement follows the brand’s European introduction with the Fairfield by Marriott Copenhagen Nordhavn, which opened last year.
