Japanese-style hotels operator Hoshino Resorts is reportedly planning to shift its focus to domestic travellers due to a decline in foreign visitors amid the Covid-19 pandemic.

Weak travel demand has compelled Hoshino Resorts to close four of its hotels in Japan. Hoshinoya Tokyo in the Otemachi business district with an occupancy rate of about 90% is one among them.

Other hotels also reported a fall in occupancy rates to between 20% and 40%.

Hoshino Resorts chief executive Yoshiharu Hoshino was quoted by Reuters as saying that the company’s latest decision also comes due to a delay in the Tokyo 2020 Olympic Games.

Last month, organisers decided to delay the games for a year. Prior to this, hotel developers and operators in the country envisioned a potential surge in demand from foreign travellers ahead of the games.

Hoshino said: “We are going to review our services, including meals, in order to accommodate more of local people’s preferences. Particularly, Hoshinoya Tokyo’s demand from foreigners was too strong. But now we want to attract residents of Tokyo to that facility.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Preliminary data from global hotel research firm STR has revealed that hotel occupancy rate in the country tumbled to 30.5% last month, due to fall in the number of travellers following the pandemic.

The number is expected to drop further, the news agency added.

Last week, Prime Minister Shinzo Abe expanded a state of emergency to make it country-wide, to encourage businesses to close as the outbreak spreads.