Hotel owner, operator and developer Hotel Equities (HE) has announced a strategic partnership with management and development company Trust Hospitality (Trust).  

This collaboration positions HE as the operational engine for expanding its portfolio in the US and into new markets, with a strong emphasis on the CALA regions.  

It also enables Trust Hospitality’s principals to concentrate on growing their portfolio and leveraging their established relationships within the CALA regions. 

HE president and CEO Brad Rahinsky said: “The synergy between our two organisations complements each other’s expertise to create a formidable partnership. 

“With this level of collaboration and talent, our combined teams are poised to accelerate our growth in CALA rather quickly.” 

HE aimed to explore the CALA markets, and the opportunity presented by Trust aligns with its vision. 

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By joining forces with Trust, HE aims to bring value and expertise from the start, playing a key role in helping Trust drive performance and create value for hotel owners.  

Trust Hospitality co-founder Richard Millard said: “I firmly believe this partnership will mark our most transformative and impactful endeavour. 

“Hotel Equities embodies the vigour, ambition and ethos required to lead this charge, and I am thrilled and humbled to join forces with them.” 

The combined expertise of HE and Trust is said to usher in a “new era of excellence and innovation”, reshaping the hospitality landscape in the CALA markets and beyond. 

The two companies expect to announce the opportunities they have been working on in the second quarter. 

Coral Gables, Florida-based Trust Hospitality has consulted for or managed hotels in countries including Antigua, Anguilla, the Bahamas, Belize and Brazil. 

HE has a portfolio of approximately 300 hotels and resorts across the US and Canada.

It first entered the Canadian market in 2016 with the management of two hotels, and since then has expanded its portfolio in the country to 44 hotels. 

Earlier this year, HE announced a strategic partnership with US-based private equity company PPC Enterprises.   

This collaboration intends to invest in future mergers and acquisitions, strategic alliances, joint ventures and acquisitions.