Hotel development and management company Hotel Equities is continuing expansion into the Pacific Northwest region by entering a strategic alliance with The Hotel Group (THG).
As part of the agreement, THG’s portfolio will integrate platforms to develop an operations engine that will make use of efficiencies offered by both the companies.
It will advance the future growth of the two companies by concentrating on development and hotel acquisitions.
THG president and CEO Douglas Dreher said: “We’re excited about our partnership with Hotel Equities who shares in our commitment to empowering associates, enhancing our existing operational efficiencies and adds scale while continuing to offer our unique hands-on management style to all our properties.
“Together our companies’ reputation in the industry and track record of long-term success, in addition to our shared values, will drive the growth of both entities and our team members.”
THG and HE started their integration planning last month, which will run through autumn.
More than 650 new associates will be welcomed by Hotel Equities to its team.
These new members will benefit from HE’s scale, support and hospitality and leadership training.
HE chief operating officer Bryan DeCort said: “HE and THG have both historically invested heavily in our people and infrastructure to ensure we are consistently driving improvement across all KPI’s.
“Our combined platform creates further stability and growth opportunities for our associates and improved results and profitability for our stakeholders.”
Headquartered in Edmonds/Seattle, Washington, THG manages and/or owned more than 125 properties in 25 states from over 20 brands.
HE has a portfolio of 210 hotels and projects across the US and Canada. It has franchise partnerships with premier hotel brands like Marriott, Hilton and IHG as well as independent and boutique hotels.