The new initiative seeks to set common definition of hotel sustainability. Credit: Jörg Angeli on Unsplash.

Major hotel groups, in partnership with the World Travel & Tourism Council, the Sustainable Hospitality Alliance and stakeholders have unveiled the Basic Sustainability framework.

The framework aims to establish a common definition of hotel sustainability in a bid to drive responsible travel and tourism.

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The initiative is currently in the development phase and will deliver essential sustainability actions to provide a common understanding for all hotels.

The Basic Sustainability framework is being developed in consultation with major hospitality firms and other key players in the tourism & travel industry.

It represents a step forward in supporting the hotels across the globe on their sustainability journey.

Current members of the initiative are Jin Jiang International and its affiliates, Accor, Barceló Hotel Group, Huazhu including their affiliate Deutsche Hospitality and Indian Hotels Company Limited.

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Radisson Hotel Group CEO Federico González said: “After the pandemic, we are pleased to see that the hotel sector is taking a coordinated and non-competitive way forward to facilitate a true and effective response to the climate change challenge we face.

“The Basic Sustainability framework is a step-change that will help every hotel to get started on their sustainability journey faster. This will move us at Radisson Hotel Group, together with our owners Jin Jiang International, and the whole industry closer towards the ultimate target of Net Zero and, at the same time responds to our clients’ demand for sustainable travel options that are easy to understand.”

The framework will also complement the Sustainable Hospitality Alliance’s journey to Net Positive Hospitality.

It is in line with ambitious goals such as UNWTO Glasgow Declaration and the UNSDG’s decade of action. It is expected to launch in March 2022.