The Dominican Republic Tourism Office has unveiled its new winter advertising campaign, “Change The Season”, and provided insights into the country as a travel destination.

The campaign is driven by increased US travel to the Dominican Republic. According to a survey conducted by the tourism office, 54% of tourists originate from the US, cementing its status as the leading source of visitors accounting for 50% of all inbound flights, including charter and commercial.

This is corroborated by GlobalData’s analysis of the country’s source markets. The other top four source markets for the Dominican Republic are Canada, Russia, France and Colombia.

Preferred destinations in Dominican Republic include provinces such as La Altagracia (51%), Greater Santo Domingo (15%), and Santiago (10%), with hotels being the top choice of accommodation.

Hotel brands and franchises across the Dominican Republic are working to meet this demand. Recent developments in the country include Wyndham Alltra’s plans to debut a new oceanfront resort and Hilton’s opening of the Garden Inn La Romana.

Dominican Republic minister of tourism David Collado Morales commented: “With more than half of tourists originating from the US, we’ve tailored this campaign for our American friends. ‘Change The Season’ is a testament to our commitment to providing an unforgettable experience in our Caribbean paradise.”

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By GlobalData