Hyatt Hotels affiliate has signed a franchise agreement for 144-room Hyatt Place Aguascalientes with affiliates of Promotora Comercial Abadan, S.A. de C.V.
This hotel will be managed by Grupo Hotelero Santa Fe, a hospitality company in Mexico.
Hyatt Place Aguascalientes is expected to open in 2019. This will be the sixth Hyatt Place hotel in Mexico.
Hyatt Place and Hyatt House regional director of operations in Latin America Luciano Julio said: “It is our great pleasure to expand the Hyatt Place brand into Aguascalientes, the most populous city in the state bearing the same name and one of the fastest growing destinations in Mexico.
“This opening will mark the brand’s sixth hotel in Mexico and strengthens Hyatt’s strategy to grow its brands in key locations within the country, such as the ‘golden economic triangle’, to increase preference among guests.”
Hyatt Place Aguascalientes will be situated in the southern area of the city and close to industrial parks, automotive manufacturing plants and downtown Aguascalientes.
Grupo Hotelero Santa Fe CEO Francisco Zinser Cieslik said: “This announcement is an important milestone for Grupo Hotelero Santa Fe as it will be the first Hyatt that we will be managing. We look forward to growing together with Hyatt in Mexico. We are also excited, as both the city of Aguascalientes and Hyatt Place fit our strategy for operating third party hotels in Mexico.”