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June 8, 2022updated 09 Jun 2022 4:08am

Hyatt unveils plan to introduce Andaz brand in Florida, US

The repositioning work will start in 2023 and is expected to complete by 2024.

Hyatt Hotels has revealed its plans to rebrand The Confidante Miami Beach resort in Florida to its lifestyle hotel brand Andaz.

After rebranding, the new hotel Andaz Miami Beach will be Hyatt’s first Andaz brand property in the US state.

Hyatt has already completed the sale of The Confidante Miami Beach to Sunstone Hotel Investors.

Sunstone intends to invest around $60m for the extensive enhancement of the resort over the next two years.

The related work is scheduled to begin in 2023 in different phases. It is expected to complete by 2024.

During this period, the hotel will continue to operate under the management of Hyatt.

As part of this enhancement project, the resort’s lobby will be redesigned to offer ocean view experience along with the reinvention of the food and beverage menu.

Other work will include modernisation of guestrooms, expansion of the suite mix, refurbishment of the pool and recreational spaces and upgrading the meeting and event spaces.

Hyatt Americas group president Pete Sears said: “The planned renovation of The Confidante Miami Beach will be truly remarkable, and we are excited to usher in the hotel’s exciting next chapter by introducing the Andaz brand’s inspiring and immersive experiences to Florida.”

Located near the South Beach and Miami’s art and shopping districts, the Confidante Miami Beach is a three-towered resort that opened in the 1940s as the 18-floor Lord Tarleton Hotel on Collins Avenue.

Once repositioned, Andaz Miami Beach will add to the existing portfolio of hotels by Hyatt in Florida.

Additionally, Hyatt is planning to bring Thompson South Beach in the city, which is expected to open next year along with Grand Hyatt Miami Beach Convention Centre, which is slated to open in 2025 on Miami Beach.

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