
Hyatt Hotels has unveiled AluaSoul Sunny Beach, a new addition to its Inclusive Collection, situated in the Sunny Beach area of Bulgaria.
This launch continues the Alua Hotels & Resorts brand’s expansion and adds to the Inclusive Collection’s growing portfolio in the region, which includes Secrets Sunny Beach, Dreams Sunny Beach, and Alua Helios Bay and AluaSun Helios Bay, both of which debuted earlier in 2023.
Hyatt Inclusive Collection global brand leader Ana Tomicevic said: “Alua properties are designed for today’s traveller – those seeking a modern, minimalistic stay with authentic local touches.
“The brand resonates with guests who value exploring their destination as much as relaxing at the resort. Sunny Beach, with its unique backdrop and vibrant energy, is the perfect setting for this next chapter.”
Located between Flower Street and the Sunny Beach Promenade, the new property is an adults-only hotel providing direct access to the Boulevard and proximity to Blue Flag beaches and the historic town of Nessebar.
The hotel features 397 guest rooms, many offering views of the Black Sea.

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By GlobalDataIt has six dining and nightlife venues including Mare Nubium, which specialises in hyper-local cuisine in an à la carte setting, and Terra, offering a buffet with local and international dishes.
The Spot provides a nightlife experience, while Kentia’s terrace offers snacks.
At the poolside Agua bar, guest can enjoy cocktails, and at Jojo, Asian flavours.
Recreational facilities at AluaSoul Sunny Beach include two outdoor swimming pools and a variety of water sports activities such as windsurfing, jet-skiing and snorkelling.
The hotel’s 24-hour fitness centre is engineered with machines and free weights. The spa offers a hot tub, sauna, steam room and showers.
The hotel’s My Favorite Club offers guests additional exclusive benefits and premium accommodation options including early check-in and late check-out.
It also provides access to the Terra restaurant’s reserved area, plus private hotel areas and superior suites with enhanced amenities.
For business events, AluaSoul Sunny Beach offers flexible meeting space including the 65m² Sophia Hall, which can house up to 60 guests for corporate functions.
AluaSoul Sunny Beach general manager Daniel Bielsa Gibaja said: “Whether looking to relax and unwind, or make the most of the local nightlife, the hotel has something for everyone.”
In May 2023, Hyatt Hotels unveiled four new properties in the country, further broadening its Inclusive Collection.