IHG Hotels & Resorts has signed a management agreement with SRDF Ventures to develop a new Crowne Plaza Resort in the Indian city of Pushkar.
Pushkar is an important tourism destination in the state of Rajasthan and is known for its cultural fairs and religious festivities.
This new-built resort will feature 125 rooms and is expected to be operational by early 2026.
For IHG, there are two hotels operating in the state and two are under development.
Situated on the outskirts of Pushkar, Crowne Plaza Resort Pushkar will be linked to NH8 highway, which passes through Delhi, Mumbai and Jaipur.
It is also located within a few hours of driving distance from Jaipur and Delhi NCR.
The hotel will provide a host of facilities including an all-day dining, specialty restaurant and bar, an outdoor pool, a gym and a spa.
Furthermore, the hotel will have around 7,500ft2 of meeting and banqueting facilities.
It will also feature a resort centre for indoor activities and games.
IHG Hotels & Resorts managing director for South West Asia Sudeep Jain said, “We are thrilled to announce the signing of a new Crowne Plaza Resort in Pushkar which has become a hotspot for leisure and spiritual tourists visiting Rajasthan.
“The city’s growing popularity as a weekend and wedding destination also presents a great opportunity for us, and bringing our premium brand, Crowne Plaza to the city will help us cater to this increasing demand. We are confident that on opening, Crowne Plaza Resort Pushkar will be a widely popular destination amongst travellers visiting Puskar from within India and international markets as well.”
SRDF Ventures director Renu Nathawat said: “We are pleased to partner with a trusted hospitality company like IHG. Crowne Plaza is an established premium brand, globally and in India as well, and with its best-in-class offerings, excellent location and proximity to key source markets like Jaipur and Delhi NCR, we are confident that the hotel will become a preferred choice for travelers. Together with IHG, we are looking forward to elevating the hospitality experience in the city of Pushkar, as well as becoming a destination for travelers visiting Rajasthan.”
IHG presently has 44 hotels operating across five brands in South West Asia, including Six Senses, InterContinental Hotels and Resorts, Crowne Plaza, Holiday Inn , Holiday Inn Resort and Holiday Inn Express.