India-based ITC’s subsidiary ITC Hotels has signed a management contract for 297-key hotel in Shimla under its luxury Mementos brand.

This is the third hotel signed by ITC Hotels. Earlier this month, ITC signed management contracts for two hotels in Rajasthan – at Udaipur and Jaipur.

Spread over 10 acres, the Mementos property in Shimla, Himachal Pradesh includes 40 villas of four bedrooms each.

According to ITC Hotels CEO Anil Chadha, Himachal Pradesh is an important hill destination that saw huge footfalls after Covid-19-induced lockdown was lifted.

Chadha said: “With demand mainly stemming from road trips to nearby destinations, Shimla is poised to receive high influx of domestic tourism and destination weddings as well.”

Mementos Shimla owner Pankaj Gupta said: “We are building one of the largest hotels in the hills, in the heart of Shimla and so we had to choose a partner that has the ability and experience in managing large luxury hotels. We are delighted to get ITC Hotels on board with their Mementos brand.”

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In a release, ITC stated that the 200m2 luxurious villas provide view of the valley and can accommodate family and friends’ staycations.

Among the food and beverage options offered at the property include an all-day dining multi-cuisine restaurant, a bar and a specialty rooftop restaurant.

Mementos Shimla also offers a 7,500ft2 pillar less banquet space aimed at the destination wedding segment.

The property is a 30-minute drive from Shimla’s airport and 10-minute drive from the railway station.

ITC Hotels has more than 100 hotels across 70 destinations in India under six brands –  ultra luxury ITC Hotel, luxury Memento,  premium brands Welcomhotel and Storii, full service business Fortune, heritage hospitality WelcomHeritage.

It recently introduced Memento and Storii. While a Storii property may have about 10 to 50 rooms, enabling owners of properties to let ITC operate them as premium management contract hotels, Mementos brand could have 100 rooms or more.

Citing an ITC Hotel source, Times of India reported that the strategy for the firm is to add “through collaboration with asset owners looking for institutional strength and hotel expertise.”