Dubai-based international hotel chain Jumeirah Group, a member of Dubai Holding, has launched a new brand Zabeel House for business and leisure travellers.
The group has already signed five management agreements in the UAE, Kingdom of Saudi Arabia and the UK for Zabeel House properties.
The hotels under the new brand will offer an upscale casual environment and will be based in “lively” city neighbourhoods.
Each of the hotels will feature details and design centred on the uniqueness of the individual neighbourhood.
Jumeirah Group chief operating officer Marc Dardenne said: “The launch of Zabeel House by Jumeirah is a significant milestone in achieving strategic expansion and provides an opportunity for Jumeirah Group to access new localities and destinations.
“The brand has broad appeal, and we are confident that owners will be very pleased with its commercial strengths – not least the endorsement that comes as being part of the Jumeirah family of brands – and guests will be delighted by their Zabeel House by Jumeirah experience.”
Under the new brand, the group is to operate a new hotel in Dubai. The company has also signed an agreement with The Onyx for Development.
To be known as Zabeel House by Jumeirah – The Greens, the new hotel is scheduled to open in the fourth quarter of this year.
The hotel will offer 210 guest rooms, two restaurants, terrace dining around the pool area, conference and business facilities, as well as a gym and spa treatment rooms.
With 19 Jumeirah branded hotels in Europe, the Middle East and Asia the group’s portfolio of hotels and resorts includes Burj Al Arab Jumeirah, with properties in Dubai, Abu Dhabi, UAE, Kuwait, Frankfurt, London, Mallorca (Spain) in Europe, the Maldives and Shanghai in Asia.
The group’s portfolio of brands include Stay Different and Jumeirah Living for luxury stay, in London and Dubai, the wellness brand Talise, Jumeirah Restaurant Group Dubai and Wild Wadi Waterpark.
The group’s future openings include luxury hotels in the UAE, Bahrain, Indonesia, China, Oman, Jordan, Malaysia and the Kingdom of Saudi Arabia.