LuxUrban Hotels will deploy Amazon Alexa technology in three of its Trademark Collection by Wyndham hotels: the Lafayette in New Orleans, the Blakely in New York City, and the O Hotel in Los Angeles.

Amazon’s cloud-based voice service Alexa will be used to elevate the guest experience by providing tailored and seamless access to property services and amenities. It is also intended to enhance property efficiencies and increase ancillary revenue opportunities.

The pilot programme commences in the first quarter of 2024 and will roll out across the company’s portfolio of hotels later in the year.

Using an Amazon Echo Show 8 device in their rooms, guests can receive answers to commonly asked questions regarding the property and locale, order food, call the front desk, request housekeeping, make reservations and more.

The programme includes a customised chatbot experience that will launch on the company’s website, as well as social media channels focused specifically on pre-and post-stay with the goal of increasing direct bookings and eliciting positive reviews.

LuxUrban intends to enhance efficiencies in areas such as housekeeping and maintenance by immediately routing requests to the appropriate staff. Comprehensive reporting on performance metrics, common requests, feature use and response times, can then be used to drive continuous property and enterprise-wide improvement initiatives.

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LuxUrban chairman and co-CEO Brian Ferdinand commented: “We believe that the availability of Amazon Alexa will help make the guest experience more enjoyable while further differentiating our properties.”

In the third quarter of 2023, the company recorded net income of $4.93m as against a net loss of $3.21m in the same quarter of 2022.