LuxUrban Hotels has announced the rebranding of Hotel 57, Condor Hotel and Lafayette Hotel in the US to join the Trademark Collection by Wyndham.
Hotel 57 has been rebranded as The Hotel 57, Trademark Collection by Wyndham; Condor Hotel as The Condor Hotel, Trademark Collection by Wyndham and Lafayette Hotel as The Lafayette Hotel, Trademark Collection by Wyndham.
Situated within a historic building in midtown Manhattan, New York City, Hotel 57 offers 216 rooms.
The boutique hotel is a short walk away from 5th Avenue, Times Square, Rockefeller Centre and Central Park.
The 35-room Condor Hotel is a boutique property located in Williamsburg, Brooklyn, offering access to parks, museums, restaurants and bars. It targets both leisure and business travellers.
With 60 rooms, the Lafayette Hotel is located next to the greenspace on the St. Charles Avenue Streetcar Line in New Orleans.
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Guests at the hotel can enjoy nearby attractions such as the French Quarter, Bourbon Street and the Superdome.
LuxUrban has added a total of six LuxUrban hotel properties to the Wyndham brand, including these three hotels.
It expects at least 60% of its hotels to join the Wyndham collection by the end of the third quarter of 2023, with the rest to follow by year-end.
The company further plans to open a 76-room boutique hotel in midtown Manhattan’s Flatiron District by October 15, 2023.
The hotel will be under a 25-year master lease agreement with two five-year extension options.
Located near Chelsea, Madison Square, Gramercy and Union Square, the hotel is set to become part of the Wyndham platform upon its reopening.
LuxUrban Hotels chairman and CEO Brian Ferdinand said: “We are very excited to be adding these new properties to the Wyndham brand and operating platform.
“We are also happy to be adding density to our primary market of New York City with the planned October opening of our newest hotel and integrating it under the Wyndham banner.”
By the end of October, the company plans to have 21 properties with a total of 2,146 operational hotel units.