Marriott Bonvoy has announced a multiyear agreement with the US Soccer Federation.
The strategic partnership offers exclusivity in hotel lodging, accommodation and hotel loyalty around events including US Men’s and Women’s National Team matches, the SheBelieves Cup, the SheBelieves Summit and the Lamar Hunt US Open Cup.
The partnership will be executed through one of Marriott Bonvoy’s brands, SpringHill Suites by Marriott, which has more than 500 properties across the US and Canada.
SpringHill Suites is positioned to support families and those travelling for youth sports with all-suite guestrooms that feature living and sleeping spaces that can accommodate up to six guests.
The Marriott Bonvoy loyalty programme allows members to earn points for stays at Marriott hotels and redeem them for free nights, upgrades and more. Fans can become US “soccer insiders” to earn exclusive perks, presale ticket access and insiders-only experiences.
When purchasing tickets on the US Soccer website, fans will also have access to a customised travel hub, which will integrate reservations at Marriott Bonvoy US properties, making it easy to book tickets and hotel stays in one place.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
Marriott Bonvoy will also join US Soccer in support of its SheBelieves platform which is inspired by the US Women’s National Team and aims to champion young girls and women.
The Marriott Bonvoy Moments platform, where members can use points earned from travel and everyday activities to redeem exclusive packages, will launch with the SheBelieves Cup in April 2024. This will include exclusive suites, game-day access, a Marriott Bonvoy fan section and player meet-and-greets.
Sports tourists are known for higher budgets than the average international or domestic traveller as they aim to enhance their overall sports and tourism experience and create lasting memories.