Marriott Bonvoy has inked a multi-year deal with entertainment group Live Nation Canada, marking a pioneering alliance.
The collaboration designates Marriott Bonvoy as the Official Hotel Partner, offering its members premium access to a myriad of experiences, festivals, and events across the nation.
Natural synergy between music and travel
Beatriz Fuentes, area director of marketing, Canada, Marriott International, emphasised the natural synergy between travel and music, citing a recent Live Nation study in a statement saying: “According to a recent Live Nation study, over 30% of Canadians have travelled at least 100 kilometres to attend a concert or festival, and over 70% of concertgoers who stay overnight for a live event choose to stay at a hotel,” said Beatriz Fuentes, Area Director of Marketing, Canada, Marriott International.”
“This natural affiliation of travel and music sits at the core of our new collaboration,” she stated, underlining the thrill of offering distinctive experiences to Marriott Bonvoy members.
Seamless access through Marriott Bonvoy Moments platform
Marriott Bonvoy members are now poised to unlock an array of exclusive concert and stay experiences at Live Nation-promoted shows throughout Canada.
Members can seamlessly access these exclusive packages via the Marriott Bonvoy Moments platform.
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From meet and greets to VIP viewing and artist access, dozens of Marriott Bonvoy Moments unfold each year at various venues across Canada.
Marriott Bonvoy members can use points earned from stays at 8,600 properties around the world, with over 275 properties in Canada.
Furthermore, loyalty members can accrue points not only through direct hotel bookings but also via everyday activities like co-branded credit card purchases, car rentals, cruises, and dining.