Courtyard by Marriott, a brand of US-based Marriott International, expects to expand its European footprint of 63 hotels by almost 50% over the next two years.
It expects to open 30 hotels in Europe by the end of 2020.
Besides bolstering its portfolio in the established markets of Germany, France and the UK, Courtyard plans to debut in seven locations including Armenia, Finland, and Iceland.
This announcement is bolstered by two new flagship properties in Paris and Hamburg.
Courtyard Paris Gare de Lyon opened in October, while the Courtyard Hamburg City is slated to open next year.
Marriott International premium and select brands in Europe vice president John Licence said: “Our guests are passionate, hard-working and success-driven. As such, Courtyard by Marriott has adapted its growth strategy to offer more choices in new and convenient business hubs, combining innovative technology with style and comfort to meet the demands of the next generation of global business travellers.”
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The brand’s growth is mostly driven by franchise partners.
Marriott International chief development officer for Europe Carlton Ervin said: “On one hand, owners see the brand continuing to evolve to meet the generational shift in how our guests work and travel today.
“On the other, they know they can count on our Europe-based development teams and in-house expertise in areas such as special planning, design efficiency and construction costing. This winning combination allows us to collaborate on new, adaptive re-use and conversion opportunities whilst still achieving speed-to-market.”
Marriott International is based in Bethesda, Maryland, and consists of a portfolio of over 6,700 properties that are under 30 hotel brands spread over 129 countries.