US-based Starwood Hotels & Resorts Worldwide worked with Fortuna Realty Group’s Morris Moinian to announce its plans for the development of Aloft hotel in New York.
The company plans to conduct the ground breaking ceremony later in May and the hotel will open in October 2017.
Aloft New York Midtown will be located in New York City’s Garment District on 38th Street just off 5th Avenue, which is close to some of New York’s landmarks, including Bryant Park, Rockefeller Center, Empire State Building and the Times Square Broadway Theater District.
The 27-storey hotel will feature 180 spacious loft-style rooms, innovative brand programming and a tech-forward mindset.
Starwood hired Nobutaka Ashihara Architects and VLDG to design the hotel, which will be designed using glass and metal with 360-degree views of midtown Manhattan.
Starwood Hotels & Resorts Worldwide North America Development senior vice-president Allison Reid said: "Aloft is poised to more than double its portfolio in the New York City metropolitan area by the end of 2017, as we continue to aggressively grow the brand throughout North America and beyond.
"Offering distinctive urban design and a line-up of innovative programming, Aloft continues to generate interest from owners and developers in pursuit of a compelling global brand with strong appeal for the next generation of travellers."
Aloft Hotels previously introduced hotel industries first mobile, keyless entry system, which will allow guests to enter their rooms using smartphones instead of keys.
