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April 7, 2015

ASRR Capital to launch new independent hotel NOMO SOHO

Israeli company ASRR Capital and Buddha Bar founder Gerard Guez have collaborated to launch a new independent property, NOMO SOHO, which was acquired in March.

Israeli company ASRR Capital and Buddha Bar founder Gerard Guez have collaborated to launch a new independent property, NOMO SOHO, which was acquired in March.

NOMO SOHO chief executive Graham Leslie said: "The acquisition of NOMO SOHO marks an exciting time for ASRR Capital.

"With our guests progressive personalities and styles in the forefront of our minds, we’re eager to revamp the experience into a curated environment for all who walk through our doors."

"All guestrooms of NOMO SOHO will feature floor-to-ceiling windows and skyline views."

The 263-room hotel, which was earlier known as the Mondrian SoHo, is located at 9 Crosby Street in Downtown Manhattan and will be part of Preferred Hotel & Resorts’ Lifestyle collection.

All guestrooms of NOMO SOHO will feature floor-to-ceiling windows and skyline views.

The property is expected for full re-launch later in 2015 and will offer new amenities programming and partnerships targeted at guests and visitors of all backgrounds.

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Restaurant and bar spaces offered at the hotel will continue to innovate with changing menus throughout the year.

NOMO SOHO is located close to some of the city’s shopping destinations, art galleries, restaurants and bars.

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