US hotel chain Best Western International is to establish 66 new hotels with 5,919 rooms in India over the next five years as part of its business expansion plans. The company is targeting tier 1, tier 2 and tier 3 cities to set up the proposed units through management tie-ups.
The expansion plans will see an inflow of Rs16bn ($303m) of investment into the Indian hospitality industry. Best Western will open ten to 15 hotels every year in India, and will focus on growth opportunities beyond the metro cities.
Best Western president and CEO David Kong said the company will meet the hospitality needs of all types travellers in India.
"Best Western sees an opportunity across different segments in the country, and is equipped to meet the market needs with its three ranges of hotels – Best Western, Best Western Plus and Best Western Premier," Kong said.
The company will focus on new growth areas, including the four-star hotel categories with Best Western Plus and five-star hotel categories with Best Western Premier properties. While the four and five-star properties will comprise 60% of the proposed new hotels, the remaining will be three-star hotels.
Within the next five years, Best Western will build 20 Best Western Premier five-star properties. Best Western India has grown from six properties with 383 rooms in 2007 to 34 properties with 2,581 rooms in 2011.
Caption: Best Western’s planned expansion will add Rs16bn to India’s hospitality industry. Image: Jim.henderson