US hotel chain Best Western is to open an upscale hotel in Haiti for business travellers.
The seven-storey, 105-room property will open mid-2012 and will carry the Premier label, which is one of two new Best Western brands launched in 2011. It will feature a full-service restaurant, banqueting space for up to 140 people and a spa.
The hotel will be one of the first new hotels to open in Haiti, two years after a 7.0 magnitude quake struck the country, killing more than 300,000 people and leaving over 1.5 million homeless.
Best Western vice-president for North American development Mark Williams said that despite Haiti’s poverty, the country had business customers from Europe and South America that would support a higher-end hotel, Reuters reported.
Best Western president and chief executive David Kong said that the upscale and upper mid-scale segments were the most profitable, and its Premier and Plus designations would allow the company to reach out to those segments.