US hotel chain Best Western is to open an upscale hotel in Haiti for business travellers.
The seven-storey, 105-room property will open mid-2012 and will carry the Premier label, which is one of two new Best Western brands launched in 2011. It will feature a full-service restaurant, banqueting space for up to 140 people and a spa.
The hotel will be one of the first new hotels to open in Haiti, two years after a 7.0 magnitude quake struck the country, killing more than 300,000 people and leaving over 1.5 million homeless.
Best Western vice-president for North American development Mark Williams said that despite Haiti’s poverty, the country had business customers from Europe and South America that would support a higher-end hotel, Reuters reported.
Nearly ten months ago, the hotel chain started branding some of its outlets as Plus and Premier hotels to differentiate properties that offer more amenities than the mid-scale Best Western brand.
Best Western president and chief executive David Kong said that the upscale and upper mid-scale segments were the most profitable, and its Premier and Plus designations would allow the company to reach out to those segments.
"Since Best Western started using the new labels, revenue per available room has improved and Best Western’s inclusion in corporate travel programmes has jumped 25%," said Kong.