Choice Hotels International‘s brand Comfort Inn will collaborate with Comfort Suites to implement a 100% smoke-free policy from July 2016.
The brand recently unveiled its new tagline, Rested. Set. Go. that underscores its commitment to prioritise guest wellness and ensure they feel refreshed.
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Choice Hotels brand strategy vice-president Anne Smith said: "In weighing this decision, we looked closely at guest feedback and hotel performance after Comfort Suites properties went completely smoke-free in 2007 and contrasted that with findings based on similar research performed this year.
"We learned a lot about attitudes toward non-smoking policies at hotels and found that, not only have preferences for smoke-free environments continued to increase, but smokers themselves are more likely to choose 100% smoke-free accommodations.
"These insights could potentially offer hoteliers operational advantages such as better room condition and cleanliness, fewer customer complaints and easier inventory management."
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The Comfort brand is also introducing lemon-infused ice water stations in all hotel lobbies and new additions to its complimentary hot breakfast, including Greek yogurt, healthy branded cereals, and a selection of toppings such as nuts, granola and dried fruit.
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By GlobalDataThe new RAIO line of bath and hair products will be soon made available to guests, which feature a citrus-mint fragrance, along with larger towels and shower curtains.
Choice Hotels and Comfort franchisees invested more than $250m into existing hotels in the past 18 months to improve the guest experience.
In addition, nearly 300 properties that qualified to receive funds from Choice’s landmark $40m property improvement incentive announced in May 2013, have also completed the work by the end of 2014.
Image: Choice Hotels’ Comfort will become the largest hotel brand in the US to implement a 100% smoke-free policy. Photo: courtesy of Choice Hotels International.
