Choice Hotels International’s brand Comfort Inn will collaborate with Comfort Suites to implement a 100% smoke-free policy from July 2016.
The brand recently unveiled its new tagline, Rested. Set. Go. that underscores its commitment to prioritise guest wellness and ensure they feel refreshed.
Choice Hotels brand strategy vice-president Anne Smith said: "In weighing this decision, we looked closely at guest feedback and hotel performance after Comfort Suites properties went completely smoke-free in 2007 and contrasted that with findings based on similar research performed this year.
"We learned a lot about attitudes toward non-smoking policies at hotels and found that, not only have preferences for smoke-free environments continued to increase, but smokers themselves are more likely to choose 100% smoke-free accommodations.
"These insights could potentially offer hoteliers operational advantages such as better room condition and cleanliness, fewer customer complaints and easier inventory management."
The Comfort brand is also introducing lemon-infused ice water stations in all hotel lobbies and new additions to its complimentary hot breakfast, including Greek yogurt, healthy branded cereals, and a selection of toppings such as nuts, granola and dried fruit.
The new RAIO line of bath and hair products will be soon made available to guests, which feature a citrus-mint fragrance, along with larger towels and shower curtains.
Choice Hotels and Comfort franchisees invested more than $250m into existing hotels in the past 18 months to improve the guest experience.
In addition, nearly 300 properties that qualified to receive funds from Choice’s landmark $40m property improvement incentive announced in May 2013, have also completed the work by the end of 2014.
Image: Choice Hotels’ Comfort will become the largest hotel brand in the US to implement a 100% smoke-free policy. Photo: courtesy of Choice Hotels International.