Duetto, a provider of hotel profit optimisation technology, will deploy GameChanger, its Revenue Strategy solution, for Grupo Hotelero Santa Fe, a Mexico-based hotel chain.

The solution will bring new insights on pricing and demand to a dozen hotels with a total of more than 3,000 rooms under the Krystal Hoteles brand.

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Duetto CEO Patrick Bosworth said: "We are very happy to announce this agreement with Grupo Hotelero Santa Fe, a premier hotel company in Mexico.

"The pace of change in the marketplace continues to accelerate, and Duetto's Revenue Strategy solutions bring flexibility to fully maximise revenue and manage distribution complexity.

"We are proud to join with this innovator, as it expands its efforts to understand and engage its most loyal customers even more effectively, on the basis of new levels of insight and revenue optimisation."

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By adopting Open Pricing, which will serve as a key element of Duetto's approach to price optimisation, Grupo Hotelero Santa Fe will be able to yield rates more rapidly and with greater flexibility, drawing on web shopping regrets and denials data to measure price sensitivity.

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GHSF CEO Francisco Zinser Cieslik said: "Our partnership with Duetto aligns with our strategy as a great opportunity to advance our technological innovation, understand our customers better, make better pricing decisions on the basis of advanced analytics, and further growing our brand across Mexico. We look forward to growing our dynamic and productive partnership in the months ahead."

Duetto is widening its reach worldwide throughout Europe, Asia, Africa and the Americas.

Over, 1,200 hotels and casinos in over 60 countries have partnered to use Duetto's Revenue Strategy solutions.