Dubai's Jumeirah and Google launch new virtual platform to access Burj Al Arab

Dubai-based Jumeirah Group and Google have launched a new online platform providing access to Burj Al Arab Jumeirah, the world’s most luxurious hotel.

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Found on the Jumeirah website, Jumeirah Inside allows users to make bookings and access never-before-seen footage of the hotel.

Jumeirah Group Brand, Digital and Loyalty group vice-president Ross McAuley said: "Jumeirah Inside is a world first for the hospitality sector.

"Jumeirah Inside is a world first for the hospitality sector."

"The platform works across desktop, tablet, and mobile devices in five languages, offering a film-focused exploration of the world’s most luxurious hotel, Burj Al Arab Jumeirah.

"In so doing it connects that remarkable property back to Jumeirah Group’s portfolio of 22 other luxury hotels, our STAY DIFFERENTTM brand promise, and the outstanding service guests can expect."

Through 360° video clips, users will be able to uncover new information about the hotel’s features, including its royal suite, infinity pool, and helipad.

360° photo spheres will enable users to interact with informative hotspots to learn more about each location.

Website users will also be able to explore other Jumeirah hotels and resorts across the world.

The Jumeirah website is available in English, Arabic, German, Russian and Mandarin.

Free Report

Case Study: Trip.com Group

Analysis of Trip.com Group’s structure, including its use of different brands to serve different market segments
A clear timeline of the company’s key milestones, showing the group’s evolution and growth journey
Assessment of international growth strategies by the group
Insight into Trip.com’s ESG initiatives – looking at the importance of ESG to the travel sector
Opportunities and threats for the group

By GlobalData