Hard Rock International has announced a new property in Cabo San Lucas, Mexico, as part of its aggressive international growth strategy.
The Hard Rock Hotel Los Cabos is a 600-room property scheduled to be opened in 2016. It is the brand’s fourth Mexican destination.
The resort will feature six restaurants, multiple pool sites, 54,000ft² of meeting space, music memorabilia, a Rock Shop featuring Hard Rock merchandise, and The Sound of Your Stay, the brand’s music amenity programme exclusive to guests of the hotel.
The resort will also feature amenities such as a Rock Spa and a Body Rock workout facility.
Hard Rock Hotels & Casinos executive vice president/chief development officer Marco Roca said: "Hard Rock International is pleased to open a fifth resort with the All Inclusive Collection at a time when increasing numbers of travellers are seeking all-inclusive experiences.
"Our collaboration has proven to be a massive success so far, and we look forward to delivering fantastic experiences that rock to guests in yet another beautiful vacation destination."
All Inclusive Collection marketing vice president Frank Maduro said: "Amplifying All Inclusive Collection’s strong presence in Mexico and the Caribbean, we’re thrilled to continue our partnership with Hard Rock International and launch the new Hard Rock Hotel Los Cabos."
Hard Rock International operates a total of 186 venues in 57 countries, including 142 cafes, 20 hotels and nine casinos.