Hard Rock International to open fourth hotel in Florida

Hard Rock International (HRI) has plans to open its fourth hotel in Florida’s Daytona Beach later this year.

The 200-guestroom property will be opened in collaboration with the Summit Hospitality Management Group and managed by Hard Rock International.

Hard Rock International global hotel development executive vice-president Marco Roca said: "From the gorgeous beaches to the NASCAR races that draw in hundreds of thousands of people each year, we're thrilled to bring our product to visitors and locals alike in Daytona Beach."

Hard Rock Hotel Daytona Beach will feature a Body Rock workout facility; and a Rock Spa complete with the music-infused Rhythm & Motion spa menu, six treatment rooms, a manicure/pedicure station and poolside cabanas with spa services.

For business and leisure travellers, the Hard Rock Hotel Daytona Beach offers a 20,000ft² indoor and outdoor meeting space, with views of the Atlantic Ocean and an open-air terrace suitable for any meeting or special event needs.  

Additional amenities at the hotel include a 24-hour in-room dining service, a grab-and-go coffee shop, poolside bar, Hard Rock Roxity Kids Club and a Rock Shop featuring Hard Rock's merchandise.

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Image: Hard Rock International to open 200-room hotel on Daytona Beach, Florida.Photo: courtesy of Hard Rock International via Prnewswire.com.

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