IHG (InterContinental Hotels Group) has launched virtual reality experience through a strategic partnership with HTC Corporation (HTC), which provides smart mobile and virtual reality (VR) technologies.

IHG is the first international hotel group in China to offer guests with the in-room digital experience.

IHG has formed a partnership with HTC to bring new VR experiences to its guests in Beijing, Shanghai and Sanya.

Guests will be able to try VR in a Vive Zone, which offers gaming, entertainment and interactions in a fully immersive digital generated environment. Further, they will also be able to enjoy Vive line of VR content through Viveport application store for a fully digitalised entertainment moment in their own rooms.

IHG Greater China chief commercial officer Emily Chang said: "InterContinental Hotels Group has been a trailblazer in offering exceptional accommodation service with no effort spared in embracing state-of-the-art technology to provide superior experiences to our guests.

"The application of VR in collaboration with HTC reflects our pursuit of the most advanced amenities, in line with our promise to enrich the travel experience of all IHG guests. Launching the VR service will also lay a solid foundation for employing other technologies in the future."

HTC China regional president of Vive Alvin W. Graylin said: "Virtual reality will have a deep and positive impact on many businesses, and the hospitality industry is one of the first to take advantage of its benefits. We are excited to work with IHG to deliver the world's first VR-Ready guest rooms and provide superior level of immersive experiences which will delight their customers in China, and soon globally."

Guests at Hotel Indigo Shanghai On The Bund, Crowne Plaza Beijing Sun Palace and InterContinental Sanya Resort will be able to experience the immersive VR facility.