PortAventura Resort are to introduce a new revenue strategy solution, GameChanger, to five hotels near Barcelona.
The GameChanger solution was developed by Duetto, a market leader in hotel and casino profit optimisation technology. It will be implemented in four 4-star hotels, and one 5-star hotel of the PortAventura Resort group.
Hotel PortAventura, Hotel El Paso, Hotel Gold River, Hotel Caribe, and Hotel Mansion de Lucy are the hotels included in the agreement.
The properties include 2,000 rooms, a 4,000-seat convention centre, three golf courses, a theme park, and a water park.
The GameChanger solution will help to improve guest loyalty, forecasting, and price optimisation at the five hotels.
The solution will also be implemented at the Ferrari Land theme park, which was built as a tribute to the iconic brand.
PortAventura Resort sales general manager Giovanni Cavalli said: "Our partnership with Duetto lets our hotels leverage rich customer data through GameChanger to have a deeper understanding of our guests and our business.
"One of the main priorities for PortAventura is to strengthen our international presence, and we will continue implementing the most innovative tools to achieve this objective."
"Our integrated resort has distinctive revenue sources and a diverse cliental – which will diversify even further after the opening of Ferrari Land in 2016."
GameChanger will help the PortAventura Resort to price all room types, channels and dates independent of one another, and to maximise profit for the group.
Duettoco-founder and CEO Patrick Bosworth said: "We are proud to bring our cutting edge revenue strategy solution GameChanger to PortAventura, which has become the latest integrated resort to embrace open pricing as the future of Revenue Strategy.
"The partnership continues our rapid growth in Europe, and in a highly competitive and rapidly changing environment for hoteliers, once again demonstrates the growing demand for Duetto’s solutions worldwide."
Duetto opened its headquarter for Europe and the Asia-Pacific region in 2014.
Approximately 1,000 hotels and casinos in more than 50 countries are using Duetto’s revenue strategy solutions.