Aloft Hotels has introduced its second robotic butler Botlr at Aloft Silicon Valley in California.
The company will further roll out its cyber associate to Aloft Miami South Beach from 27 August and Aloft Manhattan Downtown Financial District towards the end of the year.
Botlr will serve guests all day and assist staff members to deliver amenities to guest rooms.
The robot will be capable of transporting everything from toothbrushes tonewspapers, to all 172 rooms spanning five floors.
The smartly dressed robotic assistant is designed to save staff time, allowing them to cater to the needs of their guests and create a personalised experience for them.
Botlr will be serving guests in Aloft South Beach by providing them with a special Botlr Takes Miami menu, which includes beach essentials starting this month, and is likely to act as a ‘wingbot’ for singles trying to find a date at W:XYZ bar.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataGuests at Aloft Manhattan will also try Botlr’s service when the robot is transferred to Manhattan for a short period.
In Manhattan, the robot will greet guests on select evenings with cookies and candy and deliver special BotlrHeartsNYC menu, including bagels, MetroCards and other essentials.
Starwood’s Specialty Select Brands global brand leader Brian McGuinness said: "Botlr has been an integral part of the Aloft Cupertino experience, and the demand from guests and associates around the world to interact with our biotic bellhop has been astounding.
"As we add our second Botlr to the Aloft team and transfer our first Botlr to new hotels around the country, we know they will continue to not only make hospitality history, but, more importantly, memories for our guests."
After its short time in Manhattan, Botlr will later on re-join the staff full-time at Aloft Cupertino.
Image: Botlr reports for duty at Aloft South Beach for a short time. Photo: courtesy of Business Wire.