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March 19, 2015

Starwood to boost Latin American portfolio with two new agreements

Starwood Hotels & Resorts Worldwide has signed two separate agreements in a bid to bolster its footprint across Latin America and Caribbean, while strengthening its Mexican presence.

Starwood Hotels & Resorts Worldwide has signed two separate agreements in a bid to bolster its footprint across Latin America and Caribbean, while strengthening its Mexican presence.

The company signed an agreement with GH Pegasus to open Aloft Tijuana, Aloft Coatzacoalcos and Aloft Poza Rica by the end of 2017, and with Hoteles Real Chihuahua to unveil the Sheraton Chihuahua Soberano Hotel by November 2015.

Starwood Latin America and the Caribbean senior vice-president and chief of operations Jorge Giannattasio said: "We are very excited to continue to expand our reach in Latin America with our fast-growing Aloft brand and Sheraton, our largest brand, both of which continue to be sought-after by investors and guests alike.

"Our pipeline is increasingly robust and we see many opportunities for all our distinctive brands in Mexico and throughout the region."

"2015 is off to a great start, and we are seeing strong growth momentum in the region, particularly in Mexico, which continues to be the key driver."

The existing development pipeline for Aloft brand in Latin America covers six hotels in three countries, which include Aloft Asuncion in Paraguay, Aloft Montevideo in Uruguay and Aloft Hermosillo in Mexico.

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The hotels are set for opening in 2016, followed by Aloft Tijuana, Aloft Coatzacoalcos and Aloft Poza Rica in 2017.

Following the deal signings, the Aloft brand is expected to nearly double its portfolio in the region by 2017 and its footprint in Mexico will triple to six from two hotels in operation that include Aloft Cancun and Aloft Guadalajara.

Grupo Presidente will operate Aloft Tijuana, Aloft Coatzacoalcos and Aloft Poza Rica under franchise agreements.

The 150-room Aloft Tijuana will offer amenities including W XYZ Bar, RE:CHARGE and a Splash pool.

The newly built Aloft Coatzacoalcos will feature 133 rooms, while Aloft Poza Rica, said to be a conversion of an existing hotel, would comprise 127 rooms.

According to Starwood, the opening of Sheraton Chihuahua Soberano Hotel in November, will increase the footprint of Sheraton portfolio to six hotels in the country, and to 37 in the region.

After completing the conversion, which will be managed by Hoteles Real de Chihuahua, the property will feature 194 guestrooms and ten suites, two restaurants and a Sheraton Club lounge, the technology of Link@SheratonSM, and Sheraton Fitness.

The property will also offer over 14,000ft² of meeting space to house corporate, government and social events.

Starwood Hotels & Resorts Latin America vice-president acquisitions and development Victor Vazquez said: "Our pipeline is increasingly robust and we see many opportunities for all our distinctive brands in Mexico and throughout the region."

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