Starwood breaks ground for new Element brand hotel in US

12th March 2014 (Last Updated March 12th, 2014 18:30)

Starwood Hotels & Resorts Worldwide has broken ground on a new Element brand hotel, the Element Miami Doral, in Florida, US.

Starwood Hotels & Resorts Worldwide has broken ground on a new Element brand hotel, the Element Miami Doral, in Florida, US.

The new hotel, which will be the second Starwood hotel in the Miami metropolitan area, is slated to open in July 2015 and will be part of a dual-hotel development project along with the Aloft Miami Doral, which was launched in March 2013.

The 139-room Element Miami Doral will be owned by Eurocon.

The new property will offer easy access to premier shopping destinations such as Miami Free Zone, Dolphin & International Mall and Mall of the Americas, visitor attractions like Miami Zoo, Miami Sea Aquarium, the South Beach, golf courses, restaurants as well as the nightclubs of downtown Miami.

Starwood Specialty Select Brands senior vice president Brian McGuinness said, "The Element brand offers guests a bright, energising environment that’s conducive to both work and play and we expect this hotel will be well received by visitors to greater Miami."

"Element Miami Doral will provide an entirely fresh perspective on the extended stay experience."

The new hotel will include light-filled studios and one bedroom suites featuring modular furniture, swivelling flat-screen televisions, large desks with open shelving and custom-designed closets.

The rooms will feature fully equipped kitchens, the signature Heavenly Bed and spa-inspired bathrooms, while other amenities will include a 24hr fitness centre, an outdoor saline swimming pool, a 1,500ft² meeting room.

Additional amenities at the property include complimentary Wi-Fi throughout the hotel, the signature RISE breakfast, RELAX evening reception, and salon bar carts with wines and beers, soft drinks as well as snacks.

Starwood Hotels & Resorts Worldwide North America development senior vice president Allison Reid said that the Element brand is cropping up in markets across North America, fuelled by the enthusiasm of travellers and developers who share the brand’s passion for clean, sustainable living.

"With everything guests need for a life in balance, Element Miami Doral will provide an entirely fresh perspective on the extended stay experience," Reid added.