Starwood Hotels & Resorts announced that the Aloft brand will be expanding its presence in California with the introduction of Aloft Dublin-Pleasanton in March 2017.
The new Aloft will be owned by Zenique Hotels and will be located in East Bay side of the San Francisco Bay area, which is a prime location and is home to several tech companies, including Oracle, AT&T and Cisco Systems.
The hotel will feature 120 loft-like rooms, an outdoor splash pool with cabanas, 1,200ft² of flexible meeting space, along with a food and beverage area named re:fuel, and the brand’s signature W XYZ bar.
Guests will also be able to enjoy the brand’s signature Live At Aloft Hotels music series.
Starwood Speciality Select brands senior vice-president Brian McGuinness said: "Designed for the evolving global traveller, Aloft is a great fit for the tech-forward Dublin-Pleasanton area.
"As one of the fastest growing brands in the history of hospitality, Aloft offers distinctive design, accessible technologies and a buzzing social atmosphere."
Aloft also highlighted that it has launched SPG Keyless, a smart check-in mobile process where guests can use their mobile devices to check into the hotel.
Starwood Hotels & Resorts Worldwide North America Development senior vice-president Allison Reid said: "Aloft will operate nine hotels in California by 2017, with much of the brand’s growth fuelled by rising demand in and around Silicon Valley.
"Owners and developers are eager to bring Aloft to new markets due to its success with the next generation of travellers."