Starwood Hotels & Resorts Worldwide has announced plans to expand its W brand with the opening of W Marrakech hotel in Marrakech, Morocco.

Slated to open in 2017, W Marrakech hotel will be located in the city’s Hivernage district in proximity to Menara Gardens and Marrakech Menara Airport.

Designed by GA Design International, the hotel will be owned by Morocco-based Menatlas 14 SA.

"Designed by GA Design International, the hotel will be owned by Morocco-based Menatlas 14 SA."

Starwood Hotels & Resorts, Europe, Africa and Middle East President Michael Wale said: "We are proud to partner with Menatlas 14 SA to bring the W brand to Morocco, particularly to Marrakech, one of the most dynamic and stylish cities in Africa.

"The fast-paced and cosmopolitan vibe in Marrakech makes it the perfect backdrop for the innovative flair of W Hotels. We are confident that W Marrakech will offer both locals and global jetsetters alike a new, cutting-edge experience in the Red City."

Besides signature amenities, W Marrakech will feature 148 guest rooms and suites, including one Extreme WOW Suite (the W brand’s interpretation of the Presidential Suite); a signature restaurant; an all-day dining venue; a destination bar; an outdoor bar and W Living Room (an updated take on the traditional hotel lobby).

Other amenities will include an Away Spa, FIT fitness facility, WIRED, a 24-hour business centre, and more than 1,000m² of ultra-modern meeting and event space, including a ballroom for larger celebrations.

Starwood Hotels & Resorts, Europe, Africa & Middle East Acquisitions & Development senior vice president Bart Carnahan said: "W Hotels is well poised to continue its expansion into some of the most exciting and vibrant destinations around the world.

"The signing of this landmark W project in Marrakech underscores our continued commitment to grow our portfolio of luxury brands in primary markets and emerging destinations," Carnahan said.

Starwood currently has three hotels in Morocco, including Le Méridien N’Fis in Marrakech and Le Royal Mansour Méridien and Sheraton Casablanca Hotel & Towers in Casablanca.