Starwood Hotels & Resorts Worldwide has launched its Westin Soma Bay Golf Resort & Spa in Egypt, expanding its Westin brand in the country.
Located at the highest point of the Soma Bay peninsula in Egypt’s Red Sea Riviera, the resort features 166 guest rooms and suites overlooking the Red Sea and desert landscape.
Westin Hotels & Resorts global brand leader Brian Povinelli said: "As a coveted resort destination for global travellers, who are increasingly seeking wellness when they travel for leisure, the Red Sea Riviera is the perfect location to introduce the Westin brand in Egypt.
Owned by Cascades Hotel Company Soma Bay, Westin Soma Bay Golf Resort & Spa also comprises an outdoor pool and deck, and a fitness studio.
The hotel also houses the 80,000ft² Cascades Spa & Thalasso, which features a saltwater lap pool, 65 treatment rooms providing massages and beauty treatments, and the latest technology for aesthetic treatments and hydrotherapy.
Starwood Hotels and Resorts, Europe, Africa and Middle East president Michael Wale said: "Westin Soma Bay Golf Resort & Spa not only strengthens our portfolio in the region, but also helps meet the demand for high-calibre lodging in the Red Sea Area."
"This opening further reiterates the success of Starwood’s conversion friendly strategy, and the agility to have independent hotels quickly and efficiently join our system."
The Westin Soma Bay Golf Resort & Spa is the 11th hotel in the country.
In 2016, Starwood plans to reopen the renovated Sheraton Cairo Hotel & Casino, and also introduce Westin Cairo Golf Resort & Spa, Katameya Dunes.
The firm also intends to debut the St. Regis brand with the launch of St. Regis Cairo.
Image: Starwood Hotels & Resorts’ Westin Soma Bay. Photo: courtesy of Starwood Hotels & Resorts Worldwide.