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December 19, 2013

Starwood expands Four Points brand portfolio in US

Starwood Hotels & Resorts Worldwide has expanded its portfolio in the US with the launch of a new hotel under its Four Points brand in Jacksonville, Florida.

Starwood Hotels & Resorts Worldwide has expanded its portfolio in the US with the launch of a new hotel under its Four Points brand in Jacksonville, Florida.

The new property, Four Points by Sheraton Jacksonville Beachfront, which is owned by Oceanfront Lodging II, was renovated by the hospitality group with an investment of $2m before the launch.

Located on the white sands of Jacksonville Beach, the hotel is in close proximity to the Mayo Clinic Jacksonville, Naval Station Mayport, Jacksonville Zoo & Gardens, Jacksonville Landing and EverBank Stadium.

Four Points by Sheraton Jacksonville Beachfront comprises 72 oceanfront suites with a private balcony offering a direct view of Jacksonville Beach and the Atlantic Ocean.

"By becoming a Four Points, we can also leverage the power of Starwood and connect with even more travellers through the award-winning Starwood Preferred Guest programme."

Starwood Specialty Select Brands senior vice president Brian McGuinness said, "Four Points by Sheraton Jacksonville Beachfront is a terrific new option for travellers to the vibrant city of Jacksonville, offering them an unbeatable beachfront location."

The hotel also has an outdoor pool and whirlpool, a 24hr fitness centre, full-service dining and 1,800ft² of meeting space.

Four Points by Sheraton Jacksonville Beachfront sales director Ofelia Bush said that the hotel is expected to become a preferred choice among both business and leisure travellers.

"By becoming a Four Points, we can also leverage the power of Starwood and connect with even more travellers through the award-winning Starwood Preferred Guest programme," Bush added.

Additional amenities offered by the new hotel include fast and free WiFi, free bottled water, and fresh local craft beer on tap with the Best Brews programme.

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