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September 7, 2014

Starwood Hotels & Resorts debuts Element brand in Europe

Starwood Hotels & Resorts Worldwide has launched its Element brand in Europe with the opening of Element Frankfurt Airport.

Satrwood

Starwood Hotels & Resorts Worldwide has launched its Element brand in Europe with the opening of Element Frankfurt Airport.

Located in Gateway Gardens, Frankfurt’s new business district adjacent to Frankfurt International Airport, the new hotel is the brand’s first Element hotel outside of North America.

Starwood Hotels & Resorts, Europe, Africa and Middle East president Michael Wale said: "We are delighted to partner with Bari Gruppe as we expand the innovative Element brand beyond North America, bringing to Europe a fresh new option for travellers seeking spacious, long-stay environments that are both affordable and sustainable.

"The opening of Element Frankfurt Airport could not have come at a better time, with the rising number of savvy and environmentally conscious travellers and the Element brand’s unprecedented global growth momentum."

The hotel features 133 extended stay studios and one-bedroom suites, all with modular furniture, flat-screen televisions, a 24hr fitness centre, all-day dining restaurant and bar Limónes, and Restore, a 24/7 grab-and-go gourmet food pantry.

The opening is part of the Element brand’s long-term strategy to double its portfolio within two years, from 15 to 30 hotels by the end of 2017.

In addition to Element Frankfurt Airport, the brand will debut in other markets including a new Element hotel in Suzhou, China in 2015 and as part of an Aloft and Element dual-hotel development in the historic Tobacco Dock section of East London.

Currently, Starwood has 25 hotels throughout Germany under six of its nine brands.


Image: Element Frankfurt exterior. Photo: courtesy of Business Wire.

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