Starwood Hotels & Resorts Worldwide has entered into an agreement with Shayher Leisure Holdings to launch its W Hotels brand in a newly-built mixed-use development in Brisbane, Australia.
Slated to open in early 2018, W Brisbane is developed by Shayher Leisure Holdings and Pau Jar Group of Taiwan.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Located on 300 George Street by the Brisbane River, the 305-room hotel will feature more than 960m² of modern meeting and event space, as well as a 24hr business centre, spa, workout facility, indoor heated swimming pool, and W Hotels The Store.
In addition, the hotel will house three restaurants and bars, including an all-day dining restaurant, Pool Bar and the W Lounge.
Starwood Hotels & Resorts Pacific region acquisitions and development director Andrew Taylor said: "We have been looking for the right location and partner to bring W Hotels back to Australia for some time, and as an emerging and vibrant international city, Brisbane presents the perfect opportunity for the W brand’s re-entry in the market."
W Brisbane will join Starwood’s 14 properties in Australia, as part of a pipeline of 15 W Hotels set to open in the Asia Pacific region before 2019.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataStarwood Pacific Hotels & Resorts regional vice president Sean Hunt said: "W Brisbane marks a significant milestone for Starwood, bringing the dynamic and innovative W brand back to the Pacific region.
"W Hotels is currently experiencing a wave of growth worldwide and having its presence here in Australia will provide a strong foundation for its continued expansion both locally and across the region."
Starwood noted that over the next four years, W Hotels will debut in Beijing, Shanghai, Kuala Lumpur, Mumbai and Jakarta, among other Asian destinations.
