Starwood Hotels & Resorts Worldwide has entered into an agreement with Shayher Leisure Holdings to launch its W Hotels brand in a newly-built mixed-use development in Brisbane, Australia.
Slated to open in early 2018, W Brisbane is developed by Shayher Leisure Holdings and Pau Jar Group of Taiwan.
Go deeper with GlobalData
Located on 300 George Street by the Brisbane River, the 305-room hotel will feature more than 960m² of modern meeting and event space, as well as a 24hr business centre, spa, workout facility, indoor heated swimming pool, and W Hotels The Store.
In addition, the hotel will house three restaurants and bars, including an all-day dining restaurant, Pool Bar and the W Lounge.
Starwood Hotels & Resorts Pacific region acquisitions and development director Andrew Taylor said: "We have been looking for the right location and partner to bring W Hotels back to Australia for some time, and as an emerging and vibrant international city, Brisbane presents the perfect opportunity for the W brand’s re-entry in the market."
W Brisbane will join Starwood’s 14 properties in Australia, as part of a pipeline of 15 W Hotels set to open in the Asia Pacific region before 2019.
Starwood Pacific Hotels & Resorts regional vice president Sean Hunt said: "W Brisbane marks a significant milestone for Starwood, bringing the dynamic and innovative W brand back to the Pacific region.
"W Hotels is currently experiencing a wave of growth worldwide and having its presence here in Australia will provide a strong foundation for its continued expansion both locally and across the region."
Starwood noted that over the next four years, W Hotels will debut in Beijing, Shanghai, Kuala Lumpur, Mumbai and Jakarta, among other Asian destinations.
