Starwood Hotels & Resorts Worldwide has opened a new Westin hotel in the south-west Chinese city of Chongqing, which is its 200th worldwide.
The global hospitality brand intends to open more than 20 hotels in China by the end of this year, including debuts in several other new markets, such as Zhujiajian in Zhoushan, Qingshui Bay and Haikou in Hainan.
In the next three years, the Westin portfolio in China will increase by nearly 50%, with the addition of 11 new hotels.
Westin Hotels & Resorts and Le Meridien Global Brand leader Brian Povinelli said: “We are experiencing rapid growth not only in Asia Pacific, but also in the Middle East and throughout the Americas.
“Renowned as one of the industry’s most innovative brands, Westin has cultivated a loyal following among global travellers, which in turn has created a buzz among owners and developers, who are eager to introduce Westin to new markets worldwide.”
Starwood intends to open a total of nine new Westin hotels globally in 2014 and nearly another 30 by the end of 2016, with almost half of these in Asia Pacific.
Starwood global development president Simon Turner said: “As more and more people have the means and desire to travel, particularly from China, which is now the world’s largest tourism source, we are seeing increased demand for resort destinations.
“To meet this growing demand, Westin is growing its global resort portfolio, including the opening of the Westin Blue Bay Resort in Qingshui Bay, Hainan, which is China’s premier resort destination, and the Westin Zhujiajian Resort in Zhoushan, which is China’s largest archipelago and a popular tourist destination, as well as the upcoming openings of the Westin Bekal Resort & Spa in India and the Westin Ubud Resort & Spa in Indonesia.”
In India, Westin will open the Westin Delhi NCR Noida next year, while in the Middle East the brand is seeking to triple its portfolio by 2016 with the addition of five new hotels in Saudi Arabia, Jordan and the United Arab Emirates (UAE).
Image: Westin Times Square. Photo: courtesy of Pixuk.