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October 30, 2014

Starwood opens second Aloft property in UK

Starwood Hotels and Resorts has opened Aloft Liverpool, the second Aloft-branded hotel in the UK to expand the brand globally.


Starwood Hotels and Resorts has opened Aloft Liverpool, the second Aloft-branded hotel in the UK to expand the brand globally.

The 116-room Aloft Liverpool is the fourth hotel of its brand in Europe, with five more expected to open in the next three years.

The property is housed in Liverpool’s historic grade II listed Royal Insurance Building, which has recently undergone an £18m renovation project.

The development was led by Ashall Property who worked alongside Liverpool City Council and English Heritage to transform the building into a hotel. It will be managed by Redefine | BDL hotels, a UK-based hotel management company.

Starwood’s UK & Ireland area manager Colin Bennett said: "Aloft is enjoying tremendous global growth fuelled by the enthusiasm of travellers who want great design and a fresh, fun atmosphere.

"Aloft Liverpool perfectly illustrates how we can transform a once derelict, historic building, into a world-class hotel and bring new life into the local area. We are extremely proud of what has been achieved and feel confident that both the local community and visitors to Liverpool alike will embrace the transformation of this much-loved building."

Recreational facilities at the hotel include Re:charge fitness centre, which is open 24/7 for guests’ gym fixes day or night; a quick foodie fix at Re:fuel by Aloft, a one-stop, 24-hour grab-and-go food and beverage area.

Arf is an exclusive pet-friendly programme at the new hotel, where pets can stay with complimentary treats and toys. The hotel also offers a suite of five Tactic meeting rooms equipped with audio, visual, plasma TV and complimentary Wi-Fi.

Guest at Aloft Liverpool can also enjoy W XYZ bar where they can relax and enjoy a refreshing seasonal cocktail and catch up-and-coming music acts that are part of Aloft’s signature Live at Aloft Hotels music events.

Image: Aloft Liverpool Exterior. Photo: courtesy of Business Wire.

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