Hotel and leisure company Starwood Hotels & Resorts Worldwide is set to open an additional 80 new hotels in 2012, following last year’s addition of 81 new hotels around the globe.
In 2011, Starwood opened 21,000 new hotel rooms around the world and signed 112 new hotel deals.
Starwood said in 2012 that more than 60% of its new hotels will be in the luxury and upscale segment including the 30th St Regis hotel, the 80th Luxury Collection hotel and the 45th W hotels. The company has grown its luxury room count by 75% in four years and will celebrate its 150th luxury hotel milestone this year under its St Regis, Luxury Collection and W Hotels brands, rttnews.com reported.
Starwood will open nearly 60% of its new hotels this year in the Asia-Pacific region, driven by high demand. The company’s portfolio in the region is set to increase to 250 hotels by the end of the year with the addition of nearly 50 new Starwood hotels. China accounts for nearly 35 of the company’s new 2012 hotel openings and is expected to continue to lead Starwood’s growth in the Asia-Pacific region.
Starwood also plans to prioritise future hotel development in Brazil, which is likely to receive a large number of new visitors in the run up to the 2014 World Cup and 2016 Summer Olympics. The company is also targeting Africa as one of its next growth markets.