Travelodge, a private company operating in the hotels and hospitality industry throughout the UK, is planning to open ten new properties in Scotland with an estimated outlay of £75m.
This development is part of Travelodge’s ongoing expansion drive.
The budget hotel chain is considering locations in Oban, Peterhead, St Andrews, Aberdeen, East Kilbride, Falkirk, Hamilton, Wishaw, Motherwell and North Ayrshire.
Travelodge chief executive Peter Gowers said: "There is a big opportunity to further expand in Scotland.
"At present, the value hotel market in Scotland stands at 14%, compared to 18% in England and more than 30% in the US.
"By 2030, the budget hotel sector could account for almost a quarter of the UK market, with a similar level of growth expected in Scotland."
In the last 12 months, Travelodge has been actively investing in new hotels and remodelling existing Scottish properties.
The chain, which opened its first Scottish hotel in Stirling in 1986, presently has 40 hotels in the country.
Image: Leeds Bradford Airport Travelodge. Photo courtesy of Mtaylor848/Michael Taylor.