US-based real estate firm The Urbana Varro has acquired 100% interest in the Artmore Hotel from Jamestown.
Located at 1302 West Peachtree Street in Atlanta, the Artmore Hotel was originally built as a luxury apartment building in 1924 and is known to offer boutique amenities and personal service to guests.
The hotel is in close proximity to Midtown’s cultural arts district, which consists of Center Stage, the Fox Theatre, Woodruff Arts Center, Savannah College of Art and Design.
The hotel features 102 rooms which includes 33 luxury suites, it is also home to an exotic courtyard equipped with fire fountain and the Studio Bar and Cocktail Garden.
The hotel has a Spanish-Mediterranean inspired feel to it.
Urbana Varro is planning to enhance guests experience by implementing on-site installations, pop-up studios and showcases and include performances by local artists, musicians and innovators.
In order to expand its food and beverage offerings, the company is planning to add concepts like French creperie, exclusively curated European wine list and also enhanced interior décor.
Urbana Varro chief hotel operations officer Feliz Jarvis said: "The Artmore Hotel embodies a boutique hotel experience and is a hospitality asset with endless opportunity in the Atlanta market.
"We are thrilled to spur the Artmore Hotel’s evolution into an interactive venue for the arts and create a European-inspired destination in Atlanta and beyond."
Urbana Varro principal and chief marketing officer Jeremy Soder added: "Urbana Varro has been a proud partner of the Artmore Hotel, a boutique property that served as our gateway into Atlanta’s booming Midtown market.
"Articulating the brand’s appeal is the natural next step to increase the value of the Artmore as one of our most dynamic assets."