West Elm has partnered with Signature Development Group and Jordan Real Estate Investments to develop a hotel in Oakland, California.

The West Elm HOTELS at Oakland is expected to open in 2020.

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Signature Development has experience in developing residential and commercial projects in San Francisco Bay Area.

Besides Oakland, West Elm plans to open its HOTELS venture in Charlotte, Detroit, Indianapolis, Minneapolis, and Savannah.

West Elm Hospitality vice president Peter Fowler said: “We feel right at home in Oakland, a city undergoing tremendous change and growth.

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“Its influences are felt in technology companies, a wonderfully diverse maker culture and art scene, and of course, its pioneering food movement. We look forward to working with Signature to create a destination that celebrates the innovations and vibrancy of the city.”

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Signature Development Group president Michael Ghielmetti said: “West Elm was a natural fit for our first hospitality venture because they share our commitment to fostering community and have executed it brilliantly in the retail arena.

“We are proud to have been a part of the transformation of this neighborhood from underutilized lots to what is now a bustling scene of activity, with local entrepreneurs, artists and chefs, creating a thriving environment for the community.

“The addition of a West Elm HOTEL will further strengthen the area as an attraction for Oakland residents, Bay Area neighbors, and growing numbers of out of town visitors.”

The mixed use-property, which will house the hotel, will be located in the heart of the Uptown district of Oakland at 2401 Broadway.

This hotel will feature 150 rooms, retail space on ground floor, 4,000ft2 of indoor and outdoor bar areas, indoor and outdoor meeting areas with dedicated gardens, and lobby cafe with outdoor seating option.