
The NYU School of Professional Studies (NYU SPS) and The J. Willard and Alice S. Marriott Foundation (JWASM Foundation) have announced the launch of a new workforce apprenticeship programme aimed at equipping students for careers in the hospitality sector.
The $5m initiative, known as The J. Willard and Alice S. Marriott Foundation Workforce Apprenticeship Fund, will support the creation and implementation of a new educational programme for students pursuing careers in hospitality.
Programme overview and structure
The apprenticeship programme is designed for individuals who are looking to begin a career in the hospitality industry.
Students will have the opportunity to work as apprentices while earning up to 30 academic credits for skills acquired on the job, which will contribute towards an Associate Degree in Hospitality from NYU SPS.
Once students have completed the practical training, they will be able to finish the remaining academic credits for their degree, either online or in person.
Upon graduation, students will be fully prepared for full-time employment within the hospitality sector. The programme also offers the option to continue studies towards a bachelor’s degree at NYU SPS.

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By GlobalDataCollaborative effort with industry partners
The initiative is a collaboration between the Marriott Foundation, the AHLA Foundation, AHEAD, and leading hospitality firms, which will help develop the programme’s curriculum.
These partners will ensure that the programme aligns with industry needs, offering students hands-on experience and the chance to build professional networks.
Industry partners will also play a crucial role in creating apprenticeship opportunities, providing students with meaningful positions that support their transition into permanent roles in hospitality and tourism.
This approach is designed to improve job satisfaction and lead to more sustainable careers in the sector.
A response to growing demand for skilled workers
According to Angie Kamath, Dean of NYU SPS, the apprenticeship model is increasingly relevant in today’s higher education landscape. Kamath notes that students today are seeking more practical, skill-based learning opportunities, which are often better aligned with industry needs.
This programme is part of a broader trend in New York City, where Mayor Eric Adams’ Apprenticeship Accelerator initiative aims to connect 30,000 individuals to apprenticeships by 2030.
By combining work experience with academic credentials, this new programme seeks to create valuable pathways for students to enter and advance in the hospitality industry.
It also aims to address the sector’s ongoing need for well-trained, entry-level employees who can contribute to the growth of the industry.