View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
August 14, 2020

Oakwood forms alliance to co-develop Oakwood Beluxs in China

Mapletree Investments subsidiary Oakwood has entered a strategic alliance with Country Garden Commercial and Culture Tourism Group.

Mapletree Investments subsidiary Oakwood has entered a strategic alliance with Country Garden Commercial and Culture Tourism Group.

Free Report
img

Analyze the future impact of Beijing 2022

What will Beijing 2022 mean for China's winter sport tourism industry in the coming years?   GlobalData’s report provides you with an overview of the potential impact of Beijing 2022 in a COVID-19 world. It offers a deep look at the potential impact the Games will have on domestic and international tourism. Use our analysis to: 
  • Assess how COVID-19 is impacting major international sporting events and the tourism industry 
  • Understand why China is investing in winter sports tourism and assess the prospects of this niche tourism segment 
  • Look at the impact the Games are having on tourism advertising activity 
 Download the full report to understand what to expect and how to align your business for success.     
by GlobalData
Enter your details here to receive your free Report.

Announced at the 2020 Asia Hotel and Travel Forum held in Shanghai, China, the alliance will see the parties co-develop Oakwood Beluxs.

The alliance aims to open 100 Oakwood Beluxs properties across 50 top cities in China by 2030.

Oakwood Beluxs will be targeted as a residential lifestyle choice to the new generation of “well-travelled citizens of the world”, including entrepreneurs and corporate executives.

Oakwood CEO Dean Schreiber said: “Being the pioneer of serviced apartments with over 50 years of hospitality expertise, Oakwood is committed to continuous innovation and evolution with a guest-first approach.

“Since our debut in China twenty years ago, we have identified an opportunity to augment our brand portfolio with a product that serves the emergence of a new guest profile.

“We are honoured to have support from Country Garden Commercial and Culture Tourism Group in co-creating Oakwood Beluxs to provide quality residential spaces for this growing segment of sophisticated travellers that will push the boundaries for hospitality experience; and look forward to announcing our first properties in Southern China in due course.”

Country Garden Commercial and Culture Tourism Group has currently strategic alliances in place with more than 1,000 brands.

Its portfolio covers 1,156 cities in China, Malaysia, the UK, Australia, India and Thailand.

Related Companies

Free Report
img

Analyze the future impact of Beijing 2022

What will Beijing 2022 mean for China's winter sport tourism industry in the coming years?   GlobalData’s report provides you with an overview of the potential impact of Beijing 2022 in a COVID-19 world. It offers a deep look at the potential impact the Games will have on domestic and international tourism. Use our analysis to: 
  • Assess how COVID-19 is impacting major international sporting events and the tourism industry 
  • Understand why China is investing in winter sports tourism and assess the prospects of this niche tourism segment 
  • Look at the impact the Games are having on tourism advertising activity 
 Download the full report to understand what to expect and how to align your business for success.     
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Hotel Management Network